Currently Professional Photographer + BORDERLINE COFFEE Co-Founder.
My career started in 1995 at FIKIRBAZZENGER, a boutique animation production company. It was an entry-level position and I began learning the fundamentals of short animations for TV and music video editing.
By 1997, internet use was becoming popular in Turkey and I transitioned to a web design company, EFFECT, one of the largest interactive agencies and now part of WPP Group. In time, I was promoted to Creative Lead responsible for the direction and management of a 20+ person team. We attracted big clients like TURKCELL, the leading mobile operator gearing to enter the .com and value added services. In 1999 I was recruited by TURKCELL for the Digital Marketing Lead position to spearhead their efforts. We launched several multi national projects with Sonera and successfully created a mobile value added services roadmap.
By 2001, in the middle of the major economic crises in Turkey, I saw an opportunity to transition onto the entrepreneurial stage and established AMVG with 4 partners. AMVG, one of the first mobile value added service companies in Turkey, became the largest within one year grossing 10M+ USD in yearly revenues and is now part of WPP Group. In 2002, we completed our offerings with “Turkey’s first consumer electronics magazine MOBIMAG” and “Turkey’s largest mobile marketing agency AERODEON TURKEY”, with regional offices and local partners in Germany, Ukraine, Azerbaijan, UAE and several other countries in the region. AMVG won many awards, but the two I was honored with and take great personal pride in are; The Entrepreneurial Success of the Year in 2004 given by the Istanbul Chamber of Commerce and Best Use of Mobile Marketing in EMEA region in 2005 given by Mobile Marketing Association.
In 2006, I sold all of my AMVG shares and founded INDRAGANDI with new investors the following day. INDRAGANDI.COM was a “woot.com,” currently part of AMAZON, clone touting “every day one offer e-commerce” business. After reaching a substantial user base and sales figures, we sold the company in 2008.
In the meantime, I had started to invest in an early stage digital agency, ON KAPLAN, and by 2008 I became majority shareholder and head of the agency. Six months later we won several major accounts including Mazda, Vodafone and Nokia which increased our revenues 4 times with 23% EBITDA. In 2009, ON KAPLAN merged with Saatchi & Saatchi’s local affiliation, GUZEL SANATLAR’s digital agency PING, a spin-off from Zenith Optimedia specializing in digital media buying and planning. ON KAPLAN’s creative strength, combined with PING’s digital media know-how, poised the new entity for success. We were well positioned to provide quality full-scale digital offering to clients and quickly became the largest digital agency of Turkey.
The following 7 years, I built highly motivated creative and media teams, producing award-winning work across traditional and digital media. I was effectively managing timelines and budgets to maximize internal and external resources, protecting agency profits as well as client ROI. My leadership role meant building client relationships that support creative excellence.
In 2016, GUZEL SANATLAR GROUP, largest independent communications group of Turkey, decided to merge PING with GUZEL SANATLAR to refresh the agencies face using digital services and to create more integrated campaigns for their clients. I was selected to be the head of the agency and for the second time managed to build a strong team by uniting diverse groups.
I continue to invested time and money into startups. One of my most recent investment, EKRAN ISLERI, is a second screen tech start-up focused on social TV applications, including “N’oluyo” and “Komodor.” showing promising growth potential in Turkey and the EMEA region.
Creative Director, Photographer.
CEO and Executive Creative Director, GUZEL SANATLAR, 2016 to 2017
CEO and Executive Creative Director, PING Digital Media, 2009 to 2016
Co-Founder & CEO, INDRAGANDI.COM, 2007 to 2009
Co-Founder & CEO, AMVG, 2001 to 2007
Digital Marketing Lead, TURKCELL, 1999 to 2001
Creative Lead, EFFECT, 1997 to 1999
3D Animator and Production Assistant, FIKIRBAZZENGER, 1995 to 1997
Co-Founder, BORDERLINE Icecek A.S., 2017
Shareholder and board member, GUZEL SANATLAR GROUP, 2014 to 2017
Co-founder and board member, EKRAN ISLERI, 2014
Co-founder and board member, BLAB Advertising Agency, 2013 to 2017
Co-founder, INDRAGANDI.COM, 2007 to 2009
Co-founder, ON KAPLAN Digital Agency, 2005 to 2009
Co-Founder, AMVG, 2001 to 2006
Board Member, MIT Enterprise Forum Turkey, 2010 to 2013
Board Member, Turkish Advertising Foundation, 2011 to 2013
Board Member, Turkish Advertisers Association, 2013 to 2015