Self-starter, blessed with great brands, brilliant people and a taste for different art forms.



A self-starter, blessed with great brands, brilliant people and a taste for different art forms.

Has played key roles in different sections of technology, experience design, branding and advertising businesses over the years. As a creative mind in the era of cultural changes, transformed into a hands-on entrepreneur with strong problem solving, analytical and management skills. Has successfully managed several mergers in conventional media or advertising businesses with digital media agencies and developed various in-house long-term programs to integrate large media and creative teams to reduce operational costs. Focus on producing great work, great teams and boundless possibilities offered by technology.

Professional Highlights

Creative Director, Communication Strategy Consultant and Professional Photographer
2017 to 2019, Istanbul

Consultancy for Emaar Properties Turkey to establish a new digital marketing strategy, and execution support for their EMEA launch campaign.
Selected as a local consultant by Coca-Cola Company Turkey to join the global new consumer segmentation team.
Co-operated with Orchid Agency Barcelona, to help new creative strategy for Coca-Cola Company’s new coffee-based soft drink.

Creative Director of “Story of X Seasons” book published by Mercedes-Benz Turkey.
Co-Founder and Growth Officer at Borderline Coffee Istanbul, Turkey’s only multinational and multi-roaster coffee shop chain.

Professional Photographer, for many brands, Mercedes-Benz, Pernod Ricards, GQ Magazine, Vogue Turkey, Life & Thyme Magazine USA.

Head of Agency and Executive Creative Director, GUZEL SANATLAR / Saatchi & Saatchi
2016 to 2017, Istanbul

Head of Agency and Executive Creative Director, PING
2009 to 2016, Istanbul

2007 to 2009, Istanbul

Founder & CEO, AMVG,
2001 to 2007, Istanbul

Head of Digital, TURKCELL,
1999 to 2001, Istanbul

Entrepreneurial Highlights

Shareholder and board member, GUZEL SANATLAR GROUP
Co-Founder and board member, EKRAN ISLERI (TV content discovery app)
Co-Founder and board member, BLAB (Advertising Agency)
Co-founder, ON KAPLAN (Digital Agency)
Co-Founder, Mobi-Ventures FZ-LLC, UAE
Founder, AMVG

Professional Affiliations

Board Member, Turkish Advertisers Association, 2011 to 2015
Board Member, MIT Enterprise Forum Turkey, 2010 to 2013
Mentor, G3 Entreprenuerial Empowerment Forum, 2010 to 2018