Has played key roles in different sections of technology, experience design, branding and advertising businesses over the years. As a creative mind in the era of cultural changes, transformed into a hands-on entrepreneur with strong problem solving, analytical and management skills. Has successfully managed several mergers in conventional media or advertising businesses with digital media agencies and developed various in-house long-term programs to integrate large media and creative teams to reduce operational costs. Focus on producing great work, great teams and boundless possibilities offered by technology. Has always been a key asset and an absolute leader with excellent references available.
Entrepreneurial / Founded ten companies including first mobile marketing agency, first one day one offer e-commerce site and first fully integrated digital agency in Turkey. Won “The Entrepreneurial Success of the Year” award by Istanbul Chamber of Commerce at the age of 24.
Creative / Built highly motivated creative and media teams, producing tens of award-winning work across traditional and digital media, along with second best independent agency position on Effie’s worldwide.
Leadership / Effectively managed timelines and budgets to maximize internal and external resources, protecting agency profit not below than 15% on average for 8 consecutive years.
Side Project / Published a comprehensive documentary book “Story of X Seasons” for Mercedes-Benz Turkey to honour their presence in Fashion Week Istanbul.
Strategy development with clear-cut objectives for the business or team.
Business model innovation ability and experience in the use of new product and services. Multi-task oriented and capable of working to tight deadlines under pressure.
Self-motivated to constantly improve knowledge and advancement of self and team.
Ability to use several latest data marketing and analytics tools by Google, Adobe and Microsoft. Team building and merging capability with establishing or enforcing a culture.
Building all level client relationships that support creative excellence.
Willingness to take unqualified responsibility, willingness to take the lead.
Creative Director, Communication Strategy Consultant and Professional Photographer 2017 to 2019, Istanbul
C level Consultancy for Emaar Properties to establish a new digital marketing strategy, and execution support for their EMEA launch campaign.
Selected as a local consultant by Coca-Cola Company Turkey to join the global new consumer segmentation team.
Co-operated with Orchid Agency Barcelona, to help new creative strategy for Coca-Cola Company’s new coffee-based soft drink.
Creative Director of “Story of X Seasons” book published by Mercedes Benz Turkey.
Co-Founder and Growth Officer at Borderline Coffee Istanbul, Turkey’s only multinational and multi-roaster coffee shop chain.
Professional Photographer, for many brands, Mercedes-Benz, Pernod Ricard, GQ Magazine, Life & Thyme Magazine USA.
Head of Agency and Executive Creative Director, GUZEL SANATLAR / Saatchi & Saatchi 2016 to 2017, Istanbul
Leading role in merger of Saatchi & Saatchi’s local affiliate GUZEL SANATLAR with digital agency PING, and implemented a strong team by uniting diverse groups.
Lead a group of 80 team members.
Refreshed the agencies face on all aspects to create more integrated campaigns for the clients.
The clients including, the 4th largest bank of Turkey Denizbank, second major confectionery brand Eti, Volvo, Uludag, Turk Telekom and many others.
Agency produced 28 TV Commercials, 4 websites and many other integrated campaigns in this transition period to became the second best efficient agency in Effie Effectiveness Index 2016.
Kept the agency in EBITDA positive, despite the Turkish Advertising industry is in a pessimistic mood about low profit margins.
Head of Agency and Executive Creative Director, PING 2009 to 2016, Istanbul
Managed a total of 60 highly motivated creative and media talents, producing award-winning work across traditional and digital media while Facebook, Twitter and other social networks are emerging.
Merged people from two opposite poles for the first time in Turkey, blue-chip digital agency; ON KAPLAN and Zenith Optimedia’s online media planning spin-off PING in 2009 to combine PING’s digital media planning know-how with ON KAPLAN's creative strength to provide a quality full-scale offering to Turkey’s biggest brands.
In 2013 PING became the largest full-scale digital agency of Turkey with over 40% share on online media planning and buying the market, one of the largest agencies for Google and Facebook.
The number of clients significantly increased with some largest ones are L'oreal, Mango, Peugeot, Puma, Toyota, Avea, Burberry, Domino's Pizza, Efes Pilsen, Eti, Garanti Bank, Lacoste, Pegasus Airlines, Puma, Swatch, Toyota, TTNet, Turk Telekom.
Founder & CEO, INDRAGANDI.COM, 2007 to 2009, Istanbul
Founded Turkey’s first one day one offer e-commerce site, from the scratch and marketed the idea before advanced online media tools. Just after 3 months, 20.000 people have been visited the site every day, with a conversion rate of 3%. Sold out the company shares after reaching a substantial user base and sales figures in 2008.
Founder & CEO, AMVG, 2001 to 2007, Istanbul
Established one of the first mobile value-added service companies in the middle of major economic crises in Turkey and became the largest within one year grossing 10M+ USD in yearly revenues. Published Turkey’s first mobile consumer electronics magazine Mobimag. Affiliated with one of the UK’s pioneer mobile marketing agencies Aerodeon UK, and became the biggest in Turkey with multinational expertise. Aerodeon Turkey won Best Use of Mobile Marketing in EMEA region by Mobile Marketing Association for huge scale Doritos campaign in 2005. AMVG was sold to WPP Group in 2014.
Head of Digital, TURKCELL, 1999 to 2001, Istanbul
Launched several multinational value added service projects with Sonera Finland and successfully created Turkcell’s first digital marketing roadmap.
Co-Founder, BORDERLINE COFFEE
Shareholder and board member, GUZEL SANATLAR GROUP
Co-Founder and board member, EKRAN ISLERI (TV content discovery app) Co-Founder and board member, BLAB (Advertising Agency)
Co-founder, ON KAPLAN (Digital Agency)
Co-Founder, Mobi-Ventures FZ-LLC, UAE
Board Member, Turkish Advertisers Association, 2011 to 2015 Board Member, MIT Enterprise Forum Turkey, 2010 to 2013 Mentor, G3 Entrepreneurial Empowerment Forum, 2010 to 2018